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Global Lead's New Book Outlines Business Case for Diversity

Provides Blueprint for Leaders to Transform Enterprises Through Innovative Inclusion Strategies

April 5 2006 - Global Lead Management Consulting, an international advisory firm specializing in workplace diversity, launched today The Phoenix Principles: Leveraging Inclusion to Transform Your Organization, a new book aimed at helping business leaders transform themselves and their organizations to produce a greater return on investment through innovative inclusion practices.

The Phoenix Principles takes readers step-by-step through the transformational journey of a fictional company and the actions of one individual, Phoenix. Faced with the specter of failure, Phoenix is forced to tap into innate leadership skills in order to connect with and capture the diverse markets that comprise today's global marketplace. Phoenix guides the company through the intricate process of inclusion to create a cohesive, team-oriented culture. The challenges, and ultimate rewards, that Phoenix experiences provide a framework for business leaders to actualize and leverage these inevitable differences among individuals.

"After twenty years helping organizations create holistic diversity strategies, we developed a model called 'The Phoenix Principles.' The key elements are based on qualitative and quantitative data from our client experiences and a significant best practices survey we conducted," V. Randolph Brown, co-author and managing partner of Global Lead, said. "The Phoenix Principles gives a viable framework for business leaders to create, or successfully restructure, diversity programs into an enterprise-wide inclusion initiative to increase profits and promote significant bottom-line benefits."

Business institutions seeking the multicultural pool of potential customers must first learn to unleash the often untapped competitive weapon within their arsenal, a diverse talent pool. The culture of inclusion needed to leverage this business advantage is often mistakenly viewed as a project, rather than a cultural transformation that can:

  • increase market share
  • increase productivity and profits
  • increase innovation for better products and services
  • reduce costs associated with employee turnover
  • improve community relations

"So often our clients come to us at various stages in their diversity journey, not realizing how to get to the next step. From the first step, making a personal commitment to diversity, to final execution, leveraging inclusion into daily business practices, The Phoenix Principles outlines how to implement an overarching strategy," said Janet Reid, co-author and principal partner of Global Lead. "Today's successful leaders realize that the future depends on connecting with, and gaining insight from, a diverse consumer base, both internally and externally."

The Phoenix Principles is available for purchase on Amazon.com, BarnesandNoble.com and on Global Lead's e-commerce site at www.phoenixprinciples.com.

About Global Lead Management Consulting

Global Lead Management Consulting is a full-service management consulting firm dedicated to delivering the highest quality products and services to help individuals and organizations enhance their productivity. The company provides consulting, training programs, e-learning solutions and products in the areas of: Diversity, Pairs and Team Development, Mentoring, Human Resources Development, Research, Consumer/Customer Development, Supplier Development, and Strategic Planning/Process Improvement. Global Lead is based in Cincinnati, with offices in Baltimore, MD, and Philadelphia, PA. For additional information, visit: www.globallead.com.

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