Entries are now open for the CIPD’s annual Recruitment Marketing Awards, the industry awards for innovative recruitment marketing
campaigns.
February 18 2011 - This year’s awards, produced in association with People Management, feature a new category -
Best use of Social Media - recognising creative and impactful recruitment marketing campaigns that successfully utilise the fastest growing media
channels.
The awards ceremony will take place on Thursday 14 July, at the Landmark London Hotel, London.
There are 14 categories in total, including Campaign of the Year, Best Graduate Recruitment and Best Recruitment Website - as well as the Grand Prix Award, which will be presented to the overall winner.
Natalie White, head of corporate marketing, CIPD, says: "Across all categories this year, we’ll be looking for the most effective and impactful examples of where agencies and organisations have pushed the boundaries to engage with their target audiences and deliver results.
"This year we are introducing a new award - Best use of social media - in recognition of the increased dominance of social media and the real difference it can make to an organisation. We’ll be looking for recruitment campaigns, which raise the profile of the organisation’s brand among an ever increasing digital savvy audience."
Anthony Moran, head of marketing and events, Redactive Media Group, says:
"It’s been a year of ups and downs for the HR and recruitment professions given the challenging economic climate and the volatility of the labour market, but there can be no doubt that recruitment marketing is on the rise again. The number of vacancies being advertised is growing and the quality of the work being produced to source strong candidates is better than ever.
"The awards will help gain recognition for the organisations that are most able to demonstrate creative and effective
recruitment solutions."
For more information on CIPD’s Recruitment Marketing Awards please visit cipdrmas.co.uk
Winners of the 2010 CIPD Recruitment Marketing Awards announced
July 8 2010 - The Chartered Institute of Personnel and Development (CIPD) announced the
winners of the thirtieth Recruitment Marketing Awards at the Awards Dinner held in London, 7 July. Celebrating
excellence in the field of recruitment marketing, the most talked about organisation of the night was the Army.
The Army’s recruitment campaign, with agency Skive, scooped no less than four awards and the Grand
Prix, given to the brand/agency deemed to have produced the most outstanding recruitment marketing activity of the
past year.
The new award category introduced this year - Agency of the Year - was won by TCS, having proved
their ability to source the very best talent for their clients through developing creative and effective marketing
campaigns.
The winners of all 14 categories include:
- Best art direction: Client - Orange UFO, Agency - TCS
- Best recruitment website: Client - The Army, Agency - Skive
- Best candidate experience: Client - Nando’s, Agency - andsome
- Best press advertisement: Client - Blandford Sub Aqua, Agency - Wave
- Best digital recruitment: Client - The Army, Agency - Skive
- Best internal recruitment communication: Client - Kraft Foods, Agency - JWT Inside
- Best graduate recruitment: Client - Barclays Capita, Agency - Stafford Long
- Best copywriting: Client - Qinetiq, Agency - aia
- Campaign of the year: Client - The Army, Agency - Skive
- Best employer brand: Client - Zizzi, Agency - andsome
- Best outdoor recruitment: Client - Hertfordshire Constabulary, Agency - Bernard Hodes
- Recruitment effectiveness award: Client - The Army, Agency - Skive
- Diversity award: Client - NHS, Agency - TMP Worldwide
- Agency of the Year: Agency - TCS
- Grand Prix: Client - The Army, Agency - Skive
Jackie Orme, CIPD Chief Executive, said: "I have been impressed by the high quality of the entrants
this year and would like to thank everyone taking part for their enthusiasm and commitment. It is with great
pleasure that we congratulate our winners of the 2010 CIPD Recruitment Marketing Awards.
"Attracting the best people with the right skills is a constant challenge for organisations today, big
and small. At the CIPD we greatly value the vital role played by recruitment marketers in building and sustaining
employer brands, adding value to the business. And we strongly recognise the importance of the recruitment marketing
industry to the success of HR."
The CIPD Recruitment Marketing Awards are produced in association with People Management and new
headline sponsor, exec-appointments.com (part of Financial Times Recruitment Solutions), as well as the NPIA, Bupa
and the Metropolitan Police.
Contact
HRM Guide