Don't Forget Social Networking for Recruiting,
says nowHIRE
New white paper advises companies to consider application interaction
to build their brand
DETROIT - August 7, 2008 - Social media has changed the game in
recruiting. Organizations need to be creative and compelling in their
communications to attract the best job candidates, and support it with an
interactive career site.
In "Social Networking and Your Career Site: Innovating for a Better
Applicant Experience," its new white paper available at
http://www.nowhire.com/register_SN_whitepaper.htm,
applicant tracking
vendor nowHIRE urges organizations to take the time to understand the
new breed of applicants. Job seekers today are highly connected through
online social networking sites like Facebook, LinkedIn and MySpace.
And they expect that same level of interaction from potential employers.
"Static career sites no longer work," said Joseph Impastato, president
of nowHIRE. "Many of the applicants live online, and expect more than
one-way communications from companies they'd like to work for.
Companies need to reach out with new media like blogging and video tours,
which brands their company as forward-thinking and applicant-friendly."
Since applicants are consumers of the corporate brand, companies that
design or redo their career site must remember specific candidate
demographics. These include the age of the applicants, what their primary
language is, their education level and what type of job they're looking
for (hourly or salaried).
Since career sites are the front end that integrates into the company's
hiring system, companies can do much to keep the conversation going.
Pre-screening assessments should be designed so applicants can stop and
start on their own time. Automated responses to applicant interaction
personalize the company's keep-in-touch communications (such as
interview scheduling, status checks, etc.)
The nowHIRE application tracking system is the only system on the
market focused on the applicant experience. nowHIRE provides the frontline
technical support for candidates, with experts that respond to their
questions quickly. Candidates can check their status online, and the
system supports multiple languages. All these functions help candidates
feel valued and respected during the application process.
To discover other key considerations for social media interaction and
today's applicants, download a copy of the white paper, "A New Approach
to Applicant Interaction", at
http://www.nowhire.com/register_SN_whitepaper.htm.
About nowHIRE
Since 1998, nowHIRE has been a premier provider of applicant tracking
systems for companies of every size within diverse vertical markets.
Their industry-defining solutions feature fully integrated, Web-based
recruiting and applicant tracking software modules. Companies are able to
configure the software to their specific recruiting needs-whether it
be for hourly, salaried, internal or contingent employees, or any
combination thereof. nowHIRE's solutions give clients what they call
"Zoom"-the competitive edge.
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